A compelling proposal requires insight into the psychology of comprehension, readability, relatability and the overall impression submissions provide.
Bid processes are demanding and ever-changing challenges. Psychology proves that factors from listening, to language and relationship building with the client affect the outcome. Tender success is rarely an individual achievement. Submissions typically draw on the collective skills of many disciplines.
Tender processes have a distinctive social psychology dimension, from the team to communication style, response strategy and interactions with the client.